About Us

Founded in the year 1995 out of the entrepreneurial spirit of Mr. Jagdeep Singh Saini, Mr. Anup Dawda, and Mr. Rajesh Mehta and later joined by Mr. Balbir Singh Saini, Armoury International since inception has always undividedly focused towards scrupulous attention to detail, exclusive fabric and exquisite craftsmanship in every shirt manufactured. This has been the hallmark of all the brands under Armoury International’s umbrella till date.

The company started out by making formal shirts by the brand name ‘The Connoisseur’. Within a few years, the brand became a style icon in shirts. Later in the year 2004, the company diversified its offering with two new labels Frio and Fete, in the casual and after hours segments. These brands of Armoury International personify style, attitude, eccentricity, and comfort. In 2015, sensing the vacuum in the boys category for similar fashion, the company launched its first collection in boy’s top wear. The collection comprised intriguing casual and party shirts.

Armoury International brands are housed by top Multi Brand Outlets across all Northern and Western metros. A strong distribution network coupled with qualified professionals and state-of-the-art manufacturing units have let the company master the art of delivering quality shirts.